Date: June 30, 2023

Nh1816 uses A/B test to increase response rate

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Feeddex offers the ability to use A/B testing to compare different aspects of a mail invitation and thus conclude which version works most effectively for the highest response rate and reliable rating. We recently conducted an A/B test for one of our clients, namely insurer Nh1816. Feeddex conducts an ongoing customer satisfaction survey for Nh1816 among[...]

What does customer research and text analysis provide for Heineken?

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Feeddex has been working for Heineken's Consumer Contact & Care (CCC) division for several years now. Feeddex conducts continuous customer satisfaction surveys for the CCC. The CCC receives inquiries and complaints from consumers about Heineken's various products and beer brands (including Heineken, Amstel, Brand ) and Vrumona soft drink brands (including Pepsi, Crystal[...]