What does customer research and text analysis provide for Heineken?
Feeddex has been working for Heineken's Consumer Contact & Care (CCC) division for several years now. Feeddex conducts continuous customer satisfaction surveys for the CCC. The CCC receives inquiries and complaints from consumers about Heineken's various products and beer brands (including Heineken, Amstel, Brand ) and Vrumona soft drink brands (including Pepsi, Crystal[...]