Customer journey workshop

Is your organization looking for a workshop to map out the customer journey? Or would you like us to take a look at your current customer journey and how research can help (or is not yet helping)?

In a workshop or masterclass, we will work with you on the customer journey. We prefer to do this through customer research, because the customer can really tell us what journey he or she has been through. But employees also play an important role in this process. Together with the employees, we look at all the steps in the customer journey, how the customer experiences it, and where there is room for improvement. The workshops are therefore both practical and interactive in nature.

The workshop is tailored to the specific goals of your organization. The focus is always on customer-centric communication, determining the most important steps in the customer journey, and, above all, learning to think from the customer's perspective. Important questions that are addressed include:

• How do I make the customer journey visual and clear?
• How can I use research to identify the customer's emotions?
• Which touchpoints in the customer journey offer opportunities for improvement?
• How can I increase awareness of customer experience among my employees or colleagues?
• What can we learn from practical examples from other organizations?
• How can I implement improvements within my own organization?