Van Mossel MG turns customers into ambassadors through high customer satisfaction
With five different models on the Dutch market and a sixth model on the way, MG is one of the most popular Chinese brands. In recent years, the brand has experienced significant growth with many new models, which means you have to be focused on customer satisfaction. Van Mossel is the exclusive dealer for MG in the Netherlands.
Van Mossel has chosen to measure customer satisfaction of its MG activities measured by Feeddex. Thanks to its extensive experience in the automotive industry, both at car dealershipss and leasing companies, Feeddex offers accessible tools and real-time information. For example, salespeople gain valuable insight into the customer experience from sale to actual delivery. By measuring after-sales performance, customers are turned into ambassadors , which is of course very important for this brand with big ambitions!ย
Maurice de Bekker, marketing manager at Van Mossel Automotive Group, explains the collaboration: "We pay a lot of attention to the customer experience. Because MG is a relatively new brand in the market, customer satisfaction is essential for MG to establish a good reputation. And Van Mossel is working hard to achieve this. For example, we use Feeddex's handy tools to continuously measure the satisfaction of new customers after they have received their car. This allows us to improve the ordering and delivery process and take immediate action if the customer has any questions or comments. And it works! We have many enthusiastic new customers, and it's also nice to see that existing customers are choosing to replace their first MG with another MG and to choose Van Mossel again. We hope this will ensure that customers become true ambassadors for our brand and promote MG to family and friends. You can't get better marketing than that.
Want to know more? Feel free to take a look at: Van Mossel MG