"False reviews are an epidemic on the internet,"writes Algemeen Dagblad a day after the outgoing cabinet sent the bill for the Implementation Act on the Modernization of Consumer Protection to the House of Representatives on Wednesday evening.
The government wants to ban the posting or commissioning of fake reviews on the internet, with a date to be determined in 2022. This is intended to better protect consumers when making online purchases or booking hotels and restaurants.
Banning false consumer reviews is not an unnecessary luxury. For years, consumers have become increasingly skeptical about the informative function of advertising, but they do listen to what their neighbors say about a product. Figures show that no less than three-quarters of Dutch people base their online purchases on reviews. An online reflection that matches the quality of your company is therefore of great importance.
The new bill makes the company that publishes consumer reviews responsible for verifying their authenticity. As an online retailer, you have your work cut out for you. Consumers leave tens of thousands of reviews every month, so try screening them all.
Feeddex and its subsidiary 5-sterrenspecialist.nl take this burden off your shoulders. We have the tools to collect authentic and independent reviews for your website and other platforms.
Banning false consumer reviews is not an unnecessary luxury. For years, consumers have become increasingly skeptical about the informative function of advertising, but they do listen to what their neighbors say about a product. Figures show that no less than three-quarters of Dutch people base their online purchases on reviews. An online reflection that matches the quality of your company is therefore of great importance.
The new bill makes the company that publishes consumer reviews responsible for verifying their authenticity. As an online retailer, you have your work cut out for you. Consumers leave tens of thousands of reviews every month, so try screening them all.
Feeddex and its subsidiary 5-sterrenspecialist.nl take this burden off your shoulders. We have the tools to collect authentic and independent reviews for your website and other platforms.
