How can you effectively collect feedback in a customer journey that is becoming increasingly multichannel? Knowing that consumers are inundated with emails every day and are tired of surveys? How can you get enough responses? What new ways are there to collect feedback? How can you best deal with reviews and social media?
What insights do you really need to do business in a more customer-focused way? NPS, CES? What do you measure continuously and what periodically? Do you measure the experience or the memory? Or will we gain insight into the real customer experience in the future without asking the customer?
These questions will be the focus of the Inspiration Session 'Future-proof Customer Feedback' on Tuesday, April 16. Robert van Loon, Client Service Director at Feeddex, is one of the speakers and will give a brief insight into the state of the art of customer feedback.
Are you interested in this inspiration session? Click here for more information about the program.
What insights do you really need to do business in a more customer-focused way? NPS, CES? What do you measure continuously and what periodically? Do you measure the experience or the memory? Or will we gain insight into the real customer experience in the future without asking the customer?
These questions will be the focus of the Inspiration Session 'Future-proof Customer Feedback' on Tuesday, April 16. Robert van Loon, Client Service Director at Feeddex, is one of the speakers and will give a brief insight into the state of the art of customer feedback.
Are you interested in this inspiration session? Click here for more information about the program.
Who is the customer-focused platform for entrepreneurs?
Platform for Customer-Focused Entrepreneurship (PvKO) is a community of professionals who are (jointly) responsible for customer focus within their own organization and/or that of others. PvKO creates value for its members by inspiring them, increasing their knowledge, learning from each other, stimulating each other, and offering a network and platform to enrich themselves as professionals.
Would you like your organization to become a member of the PvKO? Click here.
Would you like your organization to become a member of the PvKO? Click here.
