Everything used to be clear. As a local entrepreneur, the other local entrepreneur around the corner was your competitor. An advertisement in the newspaper, a flyer or a billboard in your neighbourhood provided temporary attention and publicity for your business. Consumers came to your shop and if they had a positive experience, this resulted in word-of-mouth advertising. Marketing could hardly be simpler.
Thanks to the Internet, marketing has changed enormously. Nowadays, every business is on the crowded Internet shopping street and consumers have a plethora of choices. Everyone is always online. A quick Google search will bring up a number of shops that all offer the same thing as you, and with a bit of bad luck, your company will not even be on the first page of Google. This makes online reputation management probably one of the most important pillars for a company nowadays.
With the help of reviews, you convince consumers to choose your company. Word-of-mouth advertising used to be one of the most powerful marketing tools. This is no different today! Word-of-mouth advertising has only largely moved to the Internet, and we call it: reviews.
Thanks to the Internet, marketing has changed enormously. Nowadays, every business is on the crowded Internet shopping street and consumers have a plethora of choices. Everyone is always online. A quick Google search will bring up a number of shops that all offer the same thing as you, and with a bit of bad luck, your company will not even be on the first page of Google. This makes online reputation management probably one of the most important pillars for a company nowadays.
With the help of reviews, you convince consumers to choose your company. Word-of-mouth advertising used to be one of the most powerful marketing tools. This is no different today! Word-of-mouth advertising has only largely moved to the Internet, and we call it: reviews.
92% of searchers will pick businesses on the first page of local search results.
Reading customer reviews has become an important part of the consumer's decision-making process. Only the difference with the past is that they no longer ask their neighbour how that one bedding shop around the corner is doing, but search online for: 'reviews bed specialty shop Stadskanaal'. Almost every consumer performs similar local searches and expects companies to be visible online.
Whoever is at the top of the Google search results with the best reviews wins. It is as simple as that. Whether choosing a new restaurant, finding a reliable plumber, window cleaner or car mechanic, 90 percent of consumers read online reviews before the actual purchase. 90 percent!
A positively strong online reputation is therefore extremely important and an absolute added value. It helps consumers in their choice process (for your company) and it ensures that your website scores high in the Google search results.
Whoever is at the top of the Google search results with the best reviews wins. It is as simple as that. Whether choosing a new restaurant, finding a reliable plumber, window cleaner or car mechanic, 90 percent of consumers read online reviews before the actual purchase. 90 percent!
A positively strong online reputation is therefore extremely important and an absolute added value. It helps consumers in their choice process (for your company) and it ensures that your website scores high in the Google search results.
Your company at the top of the Google search results?
With 5 Star Specialist/Feeddex, integration with your website is very easy. We will quickly help you to improve your online findability and strengthen your reputation. Contact us now and get started today!
Call 0162-387777 now or go to our contact page.
Call 0162-387777 now or go to our contact page.
