We are proud to announce that Feeddex and its subsidiary 5-sterrenspecialist are joining forces with the international Customer Experience (CX) specialist moveXM. Feeddex and 5-sterrenspecialist are now part of moveXM. This is a fantastic step and a milestone in the history of our companies.

By joining forces, a strong party is created that can keep pace with the rapid international developments in the CX market. Feeddex and moveXM form a powerful company where around 100 professionals work on improving the customer and employee experience of more than 2,000 larger and smaller companies.

"We are delighted to welcome the Feeddex Group to the moveXM family. This acquisition is a strategic step forward in our mission to deliver exceptional CX solutions," said Holger von Seherr-Thoß, CEO of moveXM. "The combined strengths of our teams and technologies will enable us to offer more targeted solutions to a broader market potential, driving growth and innovation."
moveXM works worldwide for renowned companies such as Volkswagen and BMW. The innovative team at moveXM has developed one of the leading AI-driven CX suites. moveXM was founded in 1995, employs approximately 70 FTEs, and is based in Frankfurt, Germany. In addition to international companies, moveXM also serves medium-sized and smaller customers. moveXM's goal is to become a leading European SaaS provider in the field of customer experience management across all channels and touchpoints.
“We are excited about the opportunities that the combination of moveXM and the Feeddex Group offers our customers and employees,” said Erik Twisk, CEO of the Feeddex Group. “The greater scale and strong technology reinforce our successful development in recent years.”
Feeddex and its subsidiary 5-sterrenspecialist, with offices in Haarlem and Dongen, have built up a strong position in the niche market of customer and employee surveys and reviews. Both organizations primarily serve organizations in the Benelux, but also increasingly international clients, and bring a rich portfolio of customized feedback, review, and reputation management tools to moveXM.
"Reviews are the decisive currency when it comes to the online reputation of companies," says Janno Verkooijen, founder and managing director of 5-Star Specialist BV. "As part of a larger and international group of companies, we can now place even more emphasis on the importance of reviews and reputation management. In this way, we support companies on their growth path as a strong partner."
The merger significantly expands the product and service offering for all entities involved, enabling the new group to serve a broader range of customer segments and needs, which stimulates joint growth ambitions. It also opens the way for more product innovation and the development of new markets.
"Reviews are the decisive currency when it comes to the online reputation of companies," says Janno Verkooijen, founder and managing director of 5-Star Specialist BV. "As part of a larger and international group of companies, we can now place even more emphasis on the importance of reviews and reputation management. In this way, we support companies on their growth path as a strong partner."
The merger significantly expands the product and service offering for all entities involved, enabling the new group to serve a broader range of customer segments and needs, which stimulates joint growth ambitions. It also opens the way for more product innovation and the development of new markets.

What are the benefits for you as a customer:
More expertise and benchmarks:
access to a wealth of international experience, knowledge, and benchmarks in the field of customer and employee research, analysis, and a more holistic approach.Access to Innovative Technologies:
moveXM brings advanced technologies and analytical tools, giving customers access to state-of-the-art solutions for CX management.Extensive Network:
Feeddex customers will now be part of a growing international network of customers and partners, stimulating new opportunities and synergies.What this means for our team:
Career opportunities:
The acquisition opens up new career paths for employees. They can now benefit from international exchanges and growth opportunities within the broader organization.Stability and Growth:
moveXM has a strong financial partner that offers financial stability and a long-term vision. Employees can expect a stable working environment and opportunities for personal and professional growth.Collaboration and Knowledge Sharing:
The merger encourages collaboration across teams and knowledge sharing. Employees are given the opportunity to learn from international experts and contribute to innovative research.What is the next step and our vision for the future:
Our common goal is to offer platforms and tools that not only meet the current needs of businesses, but also anticipate future trends in the world of CX. This allows us to deliver added value to our customers and to the end customer. The merger is therefore a logical step in this journey. It better enables the new group to cover the entire spectrum of customer and employee experience. We offer a broad spectrum of insights: from operational feedback and improving online reputation to strategic insights and AI-driven experience management.
As we embark on this phase of growing together, customers can expect improved features, more comprehensive services, and even more innovative solutions in the near future. Everything designed to help companies succeed in today's competitive market.
As we embark on this phase of growing together, customers can expect improved features, more comprehensive services, and even more innovative solutions in the near future. Everything designed to help companies succeed in today's competitive market.
What remains is the personal approach.
We can imagine that you are wondering what this means for you as a customer, so we have compiled a number of Q&As.
Q1. Will anything change for me as a customer?
A. Feeddex will continue to serve you in the same way you are accustomed to. Your contact persons will remain the same trusted individuals. The Feeddex application will remain available. Our website, email, and phone numbers will remain the same.Q2. Will Feeddex IT support continue to exist?
A. Yes, Feeddex's own IT support is an important factor in its success and will certainly continue to exist. Development of the Feeddex application will continue. The possibilities for customization and integration will remain unchanged.Q3. What will change in the long term?
A. Feeddex and moveXM will work on the technical integration of their products. We will combine the best of the moveXM and Feeddex and 5-star specialist applications to offer the best possible solution. The customer journey and customer experience are central to this. Important themes are AI, actionable insights, 360-degree customer view, and connections. You won't notice much of this at first, but you will in the long run.Q4. Will the name Feeddex continue to exist?
A. Feeddex will continue under the name Feeddex for the time being. In time, moveXM will become the name used to create a strong European brand.Contact
Erik Twisk, eriktwisk@feeddex.com
Robert van Loon, robertvanloon@feeddex.com, mobile 0642617033
Websites:
www.movexm.com
www.5sterrenspecialist.nl
Robert van Loon, robertvanloon@feeddex.com, mobile 0642617033
Websites:
www.movexm.com
www.5sterrenspecialist.nl